For companies, WebVR opens up innovative (and cheap) avenues for training, simulation, and marketing:
Training: WebVR can be used to create realistic, immersive training environments that simulate real-world scenarios. This is particularly valuable for high-risk industries (like healthcare, aviation, and manufacturing) where hands-on experience is crucial, but real-world training may be impractical or dangerous. WebVR enables employees to practice procedures, familiarize themselves with equipment, and navigate simulated workspaces, enhancing learning outcomes and safety.
Simulation: Companies can leverage WebVR to build detailed simulations for research, product development, and performance testing. This allows for cost-effective experimentation and problem-solving in a controlled, virtual environment, reducing the need for physical prototypes and enabling faster iteration.
Marketing: WebVR provides a unique platform for interactive advertising and product showcases. Companies can create virtual tours, product demonstrations, and engaging narratives that allow customers to experience products or services in a novel and interactive way. This immersive approach can significantly enhance customer engagement and brand recall.
Meta and Pico headsets, known for their advanced VR capabilities, support WebVR applications directly through their built-in web browsers, making it straightforward for users to access WebVR content. Additionally, mobile phones, with the aid of VR headsets or cardboard viewers, can also run WebVR applications, allowing users to immerse themselves in VR experiences without the need for expensive hardware. This cross-platform compatibility ensures that WebVR applications can reach a wide audience, providing companies with a powerful tool to engage with customers, train employees, and simulate scenarios in a cost-effective and scalable way.